It's time for a new website.
"No way," you're thinking, "My current site is perfect!"
Well it may be - great even - but there are several key signs that point to the need for an update or makeover. These aren't necessarily huge red flags; they might not scream, "URGENT ACTION NEEDED!" but they are clues. If your website is acting a little under the weather, then it's time to get professional web development and design services on it.
Clue #1: You're Not Mobile-Friendly
Guess what? Most people use their mobile devices for browsing the internet more than anything else these days - while reading the news, waiting in line for their morning coffee or even while they're on the can.
In 2014, Google unveiled its mobile-friendly update that would affect how search engines ranked websites. If your website didn't adhere to certain specifications - such as being easy to read and navigate, having a suitable layout and optimized images - then your site would be less likely to appear in Google's results.
Of course, if a website doesn't load properly on a mobile device, then it's going to be difficult for the customer or client to make a purchase or fill out a form.
In addition to your brand message and call-to-action being clear and concise, another sign that it's time for a new website is if your site isn't mobile-friendly.
Clue #2: Your Site Is Outdated
"Hey, I paid top dollar for this website! It should be good for at least five years!" Well, maybe so but if you don't regularly update it or change its design, then chances are that it's going to start looking stale and worn out.
In some cases, a site may still have some fresh content but the way it appears isn't as up-to-date as the information being shared on it. If you're having trouble keeping your website updated or finding a skilled web developer who charges a lot, then you might want to dump the site and hire a professional web development company!
If your website hasn't received an update in at least two years, it might be time for an upgrade.
Clue #3: Your Site Doesn't Rank for Keywords
Part of being online is ranking well in search engines. If you're doing all the right things to market your website and the content is compelling, then it should be showing up on the first page of Google searches.
However, if your website isn't appearing anywhere in search engines - no matter how many times you try to optimize it - then it's obviously time for a new site.
One of two things might be happening: either you've chosen keywords that are too difficult for search engines to find or your site's loading time is so slow that Google isn't able to index it.
Don't let this get out of control. If you're not seeing any gain in your website ranking, then get professional web development services on the job!
Clue #4: Your Site Hasn't Been Updated in Weeks
Take a look at your website, how many times has it been updated over the last month? If you can't remember when it was last optimized, then either you're really busy or you need to enlist the help of an agency.
Well what if your site is due for some changes or updates? What if you've recently expanded your business or started offering new services?
If you want to get the best results from a new website or redesign, then it's highly advisable that you enlist a professional web design company. They'll make sure that every pixel is in place and all content is optimized for mobile devices and search engines.
Clue #5: No One is Completing Your Forms
If you've recently redesigned your website, then chances are that it now has a lot of forms and questionnaires that need to be filled out. If not a single soul has responded to these requests for information, then it's time for a new site.
For example, if you're trying to attract new subscribers to your email list, then make sure that you have a prominent "subscribe" button or form.
And don't forget! If you're expecting a phone call from a customer or client, it's a good idea to include your business number on your website. This way people can get in touch with you no matter where they are online.
Now that you're aware of the 5 signs, it's time to get started! Good luck and we hope that you find our website design and digital marketing services useful!
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