As marketers, we have to always be on top of our game and keep up with the latest trends. One way that we can do this is by learning about topics from other sources like blogs and magazines, but another great option is to explore various forms of multimedia content in your spare time.
One medium that has become increasingly popular over the last few years is video. More and more people are using online platforms to share their content, whether it's through YouTube, a company blog or even Facebook brands.
In fact, people are actually watching 100 hours of video on YouTube every single minute. That gives you an idea of just how much time is being spent watching this type of content every day.
Video can be one of the most engaging and impactful types of content that can provide tons of information in an easy-to-grasp manner. However, creating engaging video content is an art that only a few have mastered.
There are some basics you should keep in mind to ensure your videos are effective and will help you achieve your desired outcomes. To help you out, here are some of the most important tips to remember when creating video content for your business.
#1 Keep Videos Short and Concise
The main rule with length is that it's better to provide quality than quantity. This doesn't just mean keeping each video under two minutes, but also ensuring that each video is tight with no unnecessary parts.
Add only the most crucial information that will be helpful to your audience and serve as the central focus of the video. Keep in mind that people have a short attention span, so if you provide too much information at once, you may lose their interest.
#2 Make Sure Videos Are Connected to an Action
One of the most important things that you need to consider when creating video content is whether or not it will be connected to a desired action. If you know that your intended outcome is for visitors in your videos to sign up for a lead magnet, do whatever you can to make them take this action.
People are more likely to take an action when the purpose of a video has been explicitly stated and they can see how it will be useful for them. If you leave this out, it may end up being a waste of time that could have been better spent elsewhere.
#3 Ensure Your Videos Have a Unique Concept or Storyline
Another essential component to making engaging video content is having a unique concept or storyline. Add in elements that are unexpected and keep them coming from one point to the next.
The more you can reel your viewers in, the more impactful your videos will be with higher engagement rates across all social platforms. You may be familiar with some of the popular brands that have had major success in this area, like GoPro with the "GoPro: It's Everywhere" series.
#4 Connect to Your Audience as Much as Possible
A great way you can connect with your audience is by making videos that are highly personal. People love watching and listening to content from people they identify with, as they are more likely to pay attention to it.
It's important to engage with your audience on a different level so that you can build trust and gain their respect. This will help make your videos even more impactful in the long run.