The mobile app market has been experiencing growth over the years. Predictions say that it might even be worth $77 billion by 2017, so if you are thinking of getting a mobile app developed, here are some things that you might want to consider.
Target Audience/Market
Who is your target audience? If you are developing an app for teenagers, then bright and flashy colours would be a good choice. However, if you want to target business people, then something simple would be more suitable.
Functionality/User experience
What are the features that you want your app to have? How does your app help with your business goals? What kind of user experience do you want to give to the users, is it light and simple or complex and detailed?
Device compatibility
Is your app going to be compatible with all the popular devices in the market? Does it work on iPhones, iPads, Android devices or Windows Phones? Compatibility with popular devices is very important as it directly impacts the size of your market.
Design and UI
How much design input do you want to give? How important is the User Interface (UI) to your app? Different people have different tastes. If you want an unusual UI, then it might be worth the extra effort and cost involved.
App Store Marketing
If your app is not in the top ten in its category, then it might never be discovered. When you submit your app to the store, do some research on the categories and keywords to use.
Development Time/Cost
How fast do you want your app? And, how much money are you prepared to spend? An app can take anywhere between six weeks and six months. Once it is in the store, there are no guaranteed results so it is up to you if you want to spend a lot of money on advertising it.
Additional costs/Other considerations
What additional costs will you have to incur for this app? How long is your project going to last? Are there any other considerations that you need to keep in mind?
Keep these factors in mind while you are getting an app developed. A good developer will have the expertise to guide you through the process. Reach us to hire the best app developers UK.
