If you have a local client or customer base, then local SEO could benefit your business. optimization involves using techniques and strategies to make your business more visible in search engine results pages (SERP) when potential customers are looking for businesses near them.
Local SEO is also a way of connecting your business with geographical locations. For example, if you own an events company, you’d want to be found by all people who are hosting events in venues nearby or within your service area.
There are a few things you can do to optimize your business for local SEO. The first is to make sure that your business is listed on Google My Business. This is a free service from Google that allows businesses to create a business listing on Google Maps.
In addition to creating a business listing, you can also add information such as your company’s address, phone number, website, and hours of operation. You can also add photos and videos of your business.
Another important factor for local SEO is citations. Citations are mentions of your business name and address on other websites. The more citations you have, the better.
You can improve your citation count by adding your business information to online directories such as Google Maps, Yelp, and Bing Places for Business. You can also add your business to local chamber of commerce websites, industry directories, and blog directories.
The final factor for local SEO is reviews. Reviews are a valuable source of information for potential customers and can have a big impact on whether they decide to do business with you.
You can improve your review score by asking your customers to leave reviews on Google, Yelp, and other review sites. You can also offer incentives such as discounts or free products and services in exchange for reviews.
If you follow these tips, you can optimize your business for local SEO and get more customers from your local area.
If you have any questions about local SEO, or need help getting started, contact us, the leading Digital Marketing Agency UK. We’d be happy to help!