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Mobile Applications as an Advertising Opportunity

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With the ubiquity of smartphones, mobile applications present a unique opportunity for businesses to reach out to potential customers. By creating a presence on popular app stores, businesses can not only increase brand awareness but also drive traffic and sales.

While many businesses are already taking advantage of this opportunity, there are still some holdouts. One common reason for this is the mistaken belief that creating a mobile app is too costly or time-consuming. However, with the right team in place, developing a high-quality app can be surprisingly affordable and efficient.

Another obstacle that some businesses face is a lack of understanding of how mobile apps can be used for advertising purposes. Traditional forms of advertising such as television commercials or print ads simply don’t work in the same way on a mobile platform.

However, there are a number of effective strategies that businesses can use to promote their apps and reach potential customers. For example, many app stores allow developers to include keywords in their app descriptions which can help improve visibility in search results. In addition, paid advertising campaigns on platforms such as Google or Facebook can also be highly effective in driving downloads.

Ultimately, mobile applications offer a huge potential for businesses to reach out to new customers and drive sales. By taking advantage of available marketing channels, businesses can ensure that their apps are seen by the widest possible audience.

Example: Mobile Game Advertising

This campaign was launched during the Mobile World Congress in Spain. It featured a game that users downloaded from an off-portal mobile website or via a Bluetooth kiosk in the Mobile World Congress area. The game’s regular price was €3 but it was provided for free at the Mobile Congress.

The goal was to promote Movistar and its advertiser. The campaign met all expectations in terms of the number of downloads and ads served. Ad inventory was created at three different places in the game flow:

Pre- and post-roll full-screen graphics

Full-page ad image between game phases

In-game advertising (integration into game content)

Betfair ads were placed directly into the game and were fully integrated into the game content (e.g. displayed on truck and on the ball).

The game displays ads that are pre-defined and integrated at time of download. The lifetime of the campaign was limited to duration of the Mobile World Congress.

Keep these in mind as you plan your software development company in UK strategy for the year!