As a business owner, you might be wondering if having a website is really worth your time and money. After all, with platforms like Facebook and Instagram, isn’t that where everyone hangs out these days?
The answer is: not necessarily. While social media should definitely be a part of your marketing strategy, it shouldn’t be the only thing you focus on. Here are four reasons why websites are still important in the social media age:
They give you a chance to tell your story. A website is more than just a place to sell products or services. It’s an opportunity to share your brand’s story and connect with customers on a deeper level.
They’re a source of valuable information. Social media is great for sharing snippets of information, but if you want to really educate your audience, a website is a way to go. Use your site to share in-depth guides, helpful resources, and detailed product information.
They help you build trust. A professional website helps you build trust with potential customers. On social media, it can be easy to fake it till you make it. But with a website, what you see is what you get. If you want to build trust and credibility, a website is essential.
They’re not going anywhere. Social media platforms come and go (remember MySpace?), but websites have been around since the early days of the internet and they’re not going anywhere. If you want to create a lasting online presence for your business, a website is a way to go.
So there you have it! These are just a few of the reasons why websites are still important in the social media age. If you’re not convinced, we’d love to chat with you about how we can help get your website up and running. Just give us a call or send us an email—we’d be happy to chat!
If you want to grab the attention of prospective customers, invest in a professional website even during this social media era. If you’re still not convinced about having a professional website for your small business or startup company, here are a few more valid reasons to consider building one,
- Websites Show Credibility
Websites are like the CV of a business. Building a professional website for your brand will increase your credibility among companies. Social media platforms aren’t enough to attract followers or sustain the loyalty of customers. Most people browse for a professional website before opting for your services than social media platforms. A website will help you attract plenty of business in the long haul.
- Websites Eliminate Third-Party Deals
When you own a website, you don’t have to depend on a third party such as a social media platform to communicate with visitors, leads, and customers. The website will help communicate with your customers in a personalized manner and develop a good rapport with them.
- Websites Increase Valid Purchases
Social media platforms are free and can attract plenty of visitors every day, but the chances of them making a purchase or opting for your service is less. It’s because getting a target audience on these platforms is difficult as social media platforms are suitable for different demographics. The target audience for your brand depends on your website. Most customers genuinely interested in your brand will visit your website rather than your social media platforms.
- Websites are Less Expensive
Social media marketing has become one of the most popular and expensive advertising entities for businesses nowadays. Brands spend a lot of money on social media advertising for various platforms. They create content for various platforms with little to no engagement. The chances of getting responses on social media platforms get suppressed without an expensive social media advertising budget. Investing in a professional website is less expensive than these marketing strategies as you can rank your website to get better traffic without spending a fortune.
- Websites are Secure
Social media platforms are literally free to create by anybody and the chances of hacking your private information are high. When you build your own website, you have your own domain and the content you produce is exclusive to your brand. This allows you to have full control over your brand with increased security.
Quiits – the leading software development company in UK. we are here to help you to create your own business website. Get in touch with us.