If you’re like most marketers, you’re always looking for ways to improve your SEO strategy. And with good reason – after all, organic traffic is still one of the most important drivers of website traffic and leads.
But keeping up with the latest SEO trends can be a challenge. That’s why we’ve put together this list of three SEO trends that we think will be big in 2022.
The first trend is voice search. With the popularity of smart speakers like Amazon Echo and Google Home, more and more people are using voice search to find information online. And as voice search gets more sophisticated, it’s becoming an increasingly important part of SEO.
To make sure your website is ready for the future of voice search, start by optimizing your content for long-tail keywords – those are the ones that are most likely to be used in a conversational way.
Another big trend we’re seeing is the rise of visual search. With tools like Pinterest Lens and Google Images, people are increasingly using images to find information about products and services.
To make sure your website is ready for visual search, start by optimizing your images with keywords. That way, when people search for images related to your business, yours will be more likely to show up.
Finally, we’re seeing a trend towards more personalized search results. With the rise of data-driven marketing, companies are getting better and better at understanding their customers’ needs and preferences. And that’s translating into more personalized search results.
To make sure your website is ready for this trend, start by creating customer profiles. Then, use those profiles to create targeted content that speaks to each customer’s specific needs and interests.
By following these trends, you can stay ahead of the curve and make sure your website is optimized for the future of SEO.
The second trend is voice search. With the popularity of smart speakers like Amazon Echo and Google Home, more and more people are using voice search to find information online. And as voice search gets more sophisticated, it’s becoming an increasingly important part of SEO.
To make sure your website is ready for the future of voice search, start by optimizing your content for long-tail keywords – those are the ones that are most to be used in a conversational way.
Another big trend we’re seeing is the rise of visual search. With tools like Pinterest Lens and Google Images, people are increasingly using images to find information about products and services.
